Mithila Shigaonkar

Author: Mithila Shigaonkar

Dmorph Inc. announces the launch of its new service “eSS Lite”

DURHAM, NC — Dmorph Inc. has done it again. Today we announce the release of eSS Lite, an exclusive new file transfer service to transmit large files quickly, reliably, and securely. The new service, eSS Lite, represents a new industry best tool for managed file transfer and a new level of service for customers of all types and sizes.

With its ability to quickly, reliably, and securely transfer files of any size, eSS Lite will appeal to anyone who generates large files and datasets, including engineers, designers, scientists, photographers, artists, video producers, marketers, and other creative professionals, as well as the clients and colleagues they work with. eSS Lite addresses the file size limitations plaguing competing products, removing any need to break up large files before transfer. eSS Lite’s proprietary Perpetual Motion feature allows files to keep moving, even if a large file transfer is interrupted — transfers pick right up where they left off, saving customers precious time. All transfers are completely secure, with 256 Bit AES encryption protocol at the foundation of the eSS Lite product.

“We have released this service by keeping business users’ challenges in mind. We want our customers to focus on productivity, not on file transfer. We build all of our products keeping security at their core and then adding industry-leading speed and reliability to the mix. We focus ourselves on continuous product development so we can always provide our customers with the best tools in the industry.” says Mithila S, Dmorph’s Marketing Team Member.

eSS Lite allows customers to easily & quickly transfer files of different sizes. We offer several tiered usage plans based on individual customers’ requirements. All plans include Data Rollover, wherein unused data from one month’s plan allowance will be rolled over to the next billing period. Other features include:

  • Industry Leading Speed. With transfer speeds 20X faster than traditional FTP, our global network of servers provide you with the fastest transfer speeds wherever you are — and wherever your files are going.
  • Highest Security: All Dmorph products, including eSS Lite use end to end encryption for all transfers.
  • Detailed Reporting & Tracking: Our audit trail feature allows users to monitor ongoing file movements and review all transfers, and the interface is intuitive and easy-to-use.
  • Enhanced Collaboration: eSS’s Mission Control is a centralized control panel that enables designated administrators to monitor users and file movement.
  • Foolproof File Transfer: eSS’s Perpetual Motion feature prevents file transfer crashes, resuming transfers from the point of failure, saving our customers countless hours of precious time.

Dmorph is committed to improving the productivity of our customers by redefining the speed, security, and reliability of file transfer and storage. The launch of eSS Lite marks an exciting new tool for all high-volume data producers to manage their file sets with the same industry-leading features and specifications that were previously only available to enterprise-level customers.

For more information and to try eSS Lite, go to https://www.esecuresend.com/ess_lite_pricing.

Stewart Inc. Chooses eSecureSend For Reliable & Fast Delivery Of Data

Architecture, Engineering, and Construction organizations today require specialized expertise as they are distributed across many locations and have created serious collaboration challenges. Current challenges faced by workers who are present at remote locations include latency issues, document version control, and the ability for a worker to access, edit, and update files from anywhere.The size of digital projects in architectural & engineering companies is huge and hence moving large size CAD 3D drawings becomes a painful task.

Stewart Inc. a design, engineering and planning firm located in Raleigh, Durham and Charlotte, NC uses eSecureSend to deliver gigabytes of data to its clients. They have used eSS to transfer sensitive and large files to their clients making sure that the collaboration within the teams is handled smoothly. eSecureSend our secure file transfer solution helps the AEC industry build a strong foundation for their project success.

eSecureSend was a total game changer for Stewart. We asked one of their Manager Mr.Dustin Manning about the problems which they were experiencing before using eSecureSend for sending files. He said that  “it was difficult to find a cost effective, reliable service to transmit multiple gigabytes of data quickly”. eSecureSend helped them to resolved this problem.

 

eSecureSend was very easy to install and the process of uploading is effortless and amazingly fast”—–Dustin Manning, Manager Geomatics Technology, Stewart Inc.

 

eSecureSend provides a professional platform for easy sharing and collaborating on large files.

For us no file is too big and no site is too remote. Our simple SaaS file transfer solution helps to reduce waste of time in shipping hard drives across borders,saves money and delivers real-time access to blueprints, CAD/CAM files and designs for every construction project.

 

Stewart Inc. feels that eSecureSend is the simplest and most reliable method for transmitting large amounts of data to users or group of users. They say that they can connect to architects, surveyors and designers with engineers and workers on the ground with quick, simple, completely reliable, quick and secure file transfer method.

Challenges faced by content creators in adopting 4K technology

The continued spur in 4K TV manufacturing and sales is slowly but surely leading up to increased consumer demand for 4K media. However, content creators have yet to adopt it. There are significant challenges that affect every step in the media production workflow from ingestion to post-production. Delivery is especially burdened in getting content to broadcasters and to consumers because of the larger file sizes.

ATSC 3.0, the next gen broadcast transmission, is going to change everything. Broadcasters will be able to reliably deliver 4K content to consumers while also providing targeted advertising. It has been live for more than month now. If there ever was a time to be 4K ready, now’s the time to start.

What makes 4K so difficult to work with?

Simply, it’s the sheer size of the digital files. They’re factors bigger than what content creators are used to working with. It is 4 times the resolution of a 1080p display, and about 23 times the resolution of SD television. Since the resolution is higher, the file sizes are also much bigger.

You can literally see the difference here:

Post-production challenges of 4K content

Consumers are becoming more attracted towards the modern and advance technologies which in turn, has resulted in the rise in the demand for 4K services. Whether it is cinema or at home.

For a post production industry that suddenly has to manipulate and process images 70x what they were a scant couple of decades ago, the problems that the forthcoming massive leap in resolution about to engulf us brings are probably greater than most. As they always have to consider upgrading the services as per the demand of the market. The challenges faced by them are listed below:

  • More work to clean up shots – Problems caused by 4K which is 4 times sharper than HD are beginning to shop up with 4K team force, affected actors, casting directors, make-up artists, directors of photography and lighting directors. With 4K every detail like every wrinkle, every ounce of makeup and shadow is clearly visible, more so than with panoramic film. This has created more work and rules for everyone so that every detail is clear and perfect.

 

  • Computing Power & speed issues –  With 4k extra time is required  for processing as the footage takes wise as long to read, view and render. One also needs to makes sure  if your double, triple, or quadruple the shot, you need to check it before it is render. Otherwise you need to redo the job till it’s perfect. 4K footage requires much more computer power to edit and render. 4K is still very expensive. So astronomical, that outside of a few high-end private post-production/screening facilities, there isn’t any place you can actually see 4K resolution onscreen.

 

  • Storage – With 4K, in every frame there is a lot of data, and the performance needs of your infrastructure are higher. This makes it important that you have the right storage ready to support your workflow. Storing all of this extra data on expensive fast storage can be cost-prohibitive.

 

4K video has continued to become more and more prevalent in cinematography. And camera  being the prerequisite of the process, in order to manage rapid growth in resolution of the footage one needs to invest in correct camera equipments. Cameras and sensors used to capture content have to support very high frame rates, while image file formats must be suited to processing and integration into post-production workflows. These images can generate huge amounts of data which needs to be accessed, manipulated and stored, in real time. There are also costly 4K upgrades for broadcasters to consider in order to handle live broadcasts in 4K—encoding, switching, and other hardware.

Delivery challenges of 4K content

  • Getting content to partners and broadcasters – As the 4K content comprises of higher resolution, streaming/ delivering the content requires gobs of bandwidth. As companies still reply on the oldest method of content delivery i.e. FTP, which is really on a reliable and efficient solution in order to manage and deliver the content. As this method had couple of drawbacks we build our content delivery service eSecureSend in order to streamline the content delivery workflow. With eSS you can easily deliver your 4K data reliably, accurately and securely. It is a boon to companies who would like to deliver their data to its partners & broadcasters or vice versa.

 

  • Broadcast bandwidth requirement – One of the specific challenges facing the video broadcasting world is to deliver high-quality video content in 4K from point A to B at significant distances. As the transmission bandwidth of a certain link is fixed, say cable or cellular network, it is required to push more and better quality video data to consumption devices like TV, tablet and smartphones. While full HD demands less than 5 Gbit/s, 4K requirements jump to 10 Gbit/s, as 4K video is delivered uncompressed to ensure high picture quality with very low latency. That means that traditional cabling options are not capable of delivering 4K signals over distances of more than a meter, an unrealistic proposition in most commercial projects and some consumer applications.

 

  • Because of ATSC 3.0, these challenges are overcome and Fiber optic cables are increasingly being laid across the country –Know more

Finally, making the transformation to 4K technology will raise questions about technology capabilities, workflow considerations and where the industry is headed in the future. Adopting 4K production capability can be done in stages to minimize the impact to already existing HD production workflows, develop familiarity and best practices, and ultimately scale to meet the largest needs and future challenges of 4K production and beyond.

If delivery issues are overcome with accelerated file transfer services like eSecureSend and next gen transmission standards such as ATSC 3.0, what’s holding content creators from upgrading to 4K today?

Why the Cloud gives you flexibility in solving 4K challenges

The Cloud gives us tremendous capabilities and efficiencies that are like nothing we have seen before.Government, businesses, academic and all other organizations which embrace cloud technology are achieving competitive advantages from the better utilization of IT resources and faster service for their customers. Most of the challenges faced by adopting 4K technology are solved through cloud.

  • Flexibility to scale and pay for what you need as you use it – Cloud service can save companies costs on hardware,software and maintenance. Users can purchase the ability to access and use the application or service which is hosted on the cloud. Hence there is a flexibility for them to pay only for the amount time they have used the service.

 

  • Integrate with services that take the burden of upgrading equipment – Cloud service enables companies to deliver applications more efficiently by removing the complexities involved with the managing their own infrastructure. It enables fast deployment of applications and improves the agility of the IT services by instantly adding computing processing power and storage capacity when needed.

Vendors and integration platforms with proven track records which are providing cost-effective, reliable and simple delivery of 4K, a future-proof format for the delivery of ultra-high definition can help you to avoid all the pitfalls. Such partnerships can help you adapt to the latest 4K technology and would prove to be a painless affair.

When the telecommunications industry moved from a circuit-switched model to a packet-switched model  30 years ago, it was absolutely revolutionary. It paved the way for the telcos to become what they are today — they moved away from a capital-intensive, technology-focused business model to a more user-focused, service-centric business model. Television broadcasters are doing something similar right now with ATSC 3.0.

ATSC has geo targeting and personalization. It has interactivity. It has a targeted multicast function that is, theoretically, supposed to be for emergency uses such as 911 services. With ATSC 3.0 standard  the Consumer Technology Association, is expected to drive sales of 4K TVs whose higher-resolution pictures can be delivered by the new standard, and give broadcasters a competitive foothold in the interactive, targeted advertising, IP world.

Content creators are beginning to respond with new content that takes advantage of all the new features UHD TV sets have to offer and they’re moving fast too. So the impasse is starting to look more like a virtuous cycle with content availability driving interest in upgrades from last-generation flat panels and premium display features showing-off just how great that content can look.

 

 

Experience Attending Broadcast India Show 2017 in Mumbai

Broadcast India Show 2017 was held on 12-14 Oct 2017 at Mumbai, India. Companies and corporates, veterans and professionals, suppliers and customers, visionaries and stalwarts from the broadcast and entertainment industry, had optimizing opportunities, facilitating trade links and enabling info-exchange on a global level. I had an opportunity to be a part of the event this year.

I am writing this blog shortly after the event in Mumbai and will admit that I’ve found the whole conference experience amazing – such a privilege for me to be able to attend. We had preregistered ourselves for the event and hence it was a smooth entry for us, as we collected our badges and lanyards. It was a pretty huge expo with 415 companies with their enormous stalls from across the world.

As we started meeting different companies, we came across an Indian company named Digital Navigation who were into casting live events to studios via mobile app. We exchanged ideas about our product benefits and were overwhelmed with the response we got from them. During discussion we found out that their basic pain points were bandwidth, signal breakage during file transfer as they were still using old technology FTP.

There were conferences scheduled for all 3 days of the event. The 2 conferences which caught my attention were on “File based QC on Cloud:Demystified”, by Vikas Singhal from Venera Technologies Pvt. Ltd. and “You can Sell any Content Anytime- Film or TV” by Ramesh Meer, MD of Global Content Bazar 2017. All of these events really contributed to the buzz surrounding the conference and certainly made me feel like I was part of an engaged, valued audience.

We came across an interesting drone company which explained to us about covering all the concerts & sports events which happen in India. In order to transfer the data they are using a system called lime stream. We spoke about eSS benefits to them, they told us that they are looking for collaborations for transferring data.

After speaking to couple of key people in the media industry, we learned that OTT and MAM (Media asset management) companies would require a service for transferring large files. We also found out that couple of our competitors are collaborating with such companies for streamlining their file transfer process.

As far as for promoting and marketing eSS in this media vertical, there are couple of industry focused magazines and online marketing avenues. Some of the examples of such companies which we came across in BroadcastIndia Show 2017 were Broadcast Video Producer, Broadcast & Cable Satellite.

The most interesting part of attending the event was when we got an opportunity to attend a demo of company named AVID based out of Denmark. The demo was about their system integration with GLOOKAST and how their dashboard provides the clients freedom to use convenient service. Their senior manager Mr. Henning Braendeholm was impressed with our product eSS and opened the doors for partnership.

Overall it was a very good learning experience in understanding the media industry and the key requirements. There were diverse views from customers, industry pundits, media experts and many more – With this Broadcast India Show 2017, I’ve certainly got rich insights to the industry facts. Looking forward to attend many such events in near future.

Why are we still shipping physical drives when we have the Internet?

In enterprise environments, regardless of how tech savvy other workflows are, the methods used to transfer data is ironically non-technical. The preferred method for large file transfer today is still dominated by physical forms of file transfer, i.e. snail mail. The benefits in streamlining file transfer workflows with technology is the difference between just meeting business objectives and truly boosting the value of your bottom line. Investing in the right file transfer tool is a process that, if not handled properly, could delay your project or even lead to a failed implementation.

The sudden spur in digital information in the modern enterprise today has made managing file transfers more challenging. Organizations strive to connect to a global ecosystem of partners and customers on a level that is affordable and secure. However, transferring data efficiently and securely challenges even the most skilled IT teams. They need to address common file transfer concerns such as scalability, adaptability, and security.

Above a certain threshold, it makes sense to transfer data physically. Sachin Date eloquently tackles this problem in his article, “Should You Upload or Ship Big Data to the Cloud?” On deciding whether to physically transfer data or transfer it online, he concludes:

“Which technique you choose depends on a number of factors: the size of data to be transferred, the sustained Internet connection speed between the source and destination servers, the sustained drive-to-drive copy-in/copy-out speeds supported by the storage appliance and the source and destination drives, the monetary cost of data transfer, and to a smaller extent, the shipment cost and transit time.”

The scale at which Sachin Date is referring to is at the hundreds of terabytes scale. Amazon has tackled data transfer at this scale with Snowmobile. The 45-foot truck can store the equivalent of 50 trillion pages of text. Amazon can’t offer a fast and reliable method for file transfer at that scale over the internet. If they had the option, the problem would have already been solved.

Below a certain threshold (hundreds of gigabytes up to a few terabytes), physically transferring data is less efficient than transferring it online. With online file transfer, organizations can rely on benefits and features such as:

  • Optimizing speed of data transfer
  • Using encryption and user-based access roles in order to maintain data security
  • Detailed tracking on who received which file
  • Reliable delivery of data without worrying about physical corruption of drives

 

Organizations now have a plethora of online file transfer options but there are only a handful of truly reliable and robust online distribution platforms that can process hundreds of gigabytes of data (hint hint, we’re one of them). We know we’re preaching to the choir, but we’ll say it anyways: we all need better methods for online high-speed file transfer that allows organizations of all sizes to transfer their digital assets securely and efficiently. Shipping hard drives is not the way of the future.