Broadcast India Show 2017 was held on 12-14 Oct 2017 at Mumbai, India. Companies and corporates, veterans and professionals, suppliers and customers, visionaries and stalwarts from the broadcast and entertainment industry, had optimizing opportunities, facilitating trade links and enabling info-exchange on a global level. I had an opportunity to be a part of the event this year.
I am writing this blog shortly after the event in Mumbai and will admit that I’ve found the whole conference experience amazing – such a privilege for me to be able to attend. We had preregistered ourselves for the event and hence it was a smooth entry for us, as we collected our badges and lanyards. It was a pretty huge expo with 415 companies with their enormous stalls from across the world.
As we started meeting different companies, we came across an Indian company named Digital Navigation who were into casting live events to studios via mobile app. We exchanged ideas about our product benefits and were overwhelmed with the response we got from them. During discussion we found out that their basic pain points were bandwidth, signal breakage during file transfer as they were still using old technology FTP.
There were conferences scheduled for all 3 days of the event. The 2 conferences which caught my attention were on “File based QC on Cloud:Demystified”, by Vikas Singhal from Venera Technologies Pvt. Ltd. and “You can Sell any Content Anytime- Film or TV” by Ramesh Meer, MD of Global Content Bazar 2017. All of these events really contributed to the buzz surrounding the conference and certainly made me feel like I was part of an engaged, valued audience.
We came across an interesting drone company which explained to us about covering all the concerts & sports events which happen in India. In order to transfer the data they are using a system called lime stream. We spoke about eSS benefits to them, they told us that they are looking for collaborations for transferring data.
After speaking to couple of key people in the media industry, we learned that OTT and MAM (Media asset management) companies would require a service for transferring large files. We also found out that couple of our competitors are collaborating with such companies for streamlining their file transfer process.
As far as for promoting and marketing eSS in this media vertical, there are couple of industry focused magazines and online marketing avenues. Some of the examples of such companies which we came across in BroadcastIndia Show 2017 were Broadcast Video Producer, Broadcast & Cable Satellite.
The most interesting part of attending the event was when we got an opportunity to attend a demo of company named AVID based out of Denmark. The demo was about their system integration with GLOOKAST and how their dashboard provides the clients freedom to use convenient service. Their senior manager Mr. Henning Braendeholm was impressed with our product eSS and opened the doors for partnership.
Overall it was a very good learning experience in understanding the media industry and the key requirements. There were diverse views from customers, industry pundits, media experts and many more – With this Broadcast India Show 2017, I’ve certainly got rich insights to the industry facts. Looking forward to attend many such events in near future.